Kat Von D unveiled a new shade for her unique makeup line.

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On Friday, the tattoo artist posted a new photo on Instagram with the big announcement. She is launching a new lipstick shade called Lolita II, which is the "little sister" of Lolita.

The photo shows Von D's hand as she holds the liquid lipstick and lets fans know it will launch this October.

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Von D has a habit of giving her shades enticing names. In one of her recent Instagram posts, she wears a pair of sunglasses as her lips are painted a bright red called Santa Sangre.

 I love @notjustalabel. sunglasses: fakoshima lipstick: @katvondbeauty in "santa sangre"

A photo posted by Kat Von D (@thekatvond) on Sep 19, 2015 at 1:21pm PDT

In a previous post from The National, the makeup artist gave tips on what types of beauty products people should be using when it comes to hot days. It's important to stay careful so no one walks outside looking smothered.

"It's so hot out there, you don't want a caked face," she said. "I've developed foundations and powders that are long-wearing, so that ladies won't need to constantly reapply or retouch. The lock-it foundation is pretty bulletproof and gives coverage, but importantly it's also very comfortable to wear."

Von D also mentioned that she might get a tattoo that has a representation of her makeup brand.

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