LOS ANGELES (Reuters) - The Hollywood award season moves into high gear this week as a slew of televised nominations and award shows trip over one another in the race for attention, kudos and one-upmanship.

With Oscar nominations on Thursday, the Golden Globes ceremony in Beverly Hills on Sunday, and the annual People's Choice and Critics Choice shows wedged in on Wednesday and Thursday evenings, stars, pundits and fans have an embarrassment of movie riches to savor.

The already busy awards schedule has taken on a new look this year with Oscar nominations being announced before the annual Golden Globes ceremony, instead of afterward.

"This is partially an attempt to blunt the impact of the Globes on the part of the Academy of Motion Picture Arts and Sciences," Pete Hammond, awards columnist for entertainment website Deadline.com, said of the earlier nominations date.

"I think the Academy gets very frustrated that by the time you get to the Oscars in February, there have been so many awards shows and speeches, some of the luster is taken off. This is a way of stealing the attention back," Hammond told Reuters.

Six movies and a handful of actors are commanding the buzz in this week's races, the results of which will narrow the field for Oscar glory on February 24.

"Zero Dark Thirty," Kathryn Bigelow's controversial thriller about the decade-long hunt for Osama bin Laden, Iran hostage drama "Argo," epic musical "Les Miserables," presidential drama "Lincoln," Quentin Tarantino's violent slavery Western "Django Unchained" and quirky comedy "Silver Linings Playbook" are all expected to get Oscar nominations on Thursday morning.

TOO CLOSE TO CALL - EXCEPT FOR DAY-LEWIS

All six films are also in the running to take home a Golden Globe on Sunday in a race pundits call too close to call - in all but one category.

The one sure bet is that British-born Daniel Day-Lewis will win the Golden Globe for his quiet but powerful performance as U.S. President Abraham Lincoln - and probably the Oscar next month, awards watchers said.

The other categories are another matter.

"I can see the Hollywood Foreign Press Association (HFPA) spreading the wealth around many different films for the Golden Globes," said Dave Karger, chief movie correspondent at Fandango and host of its "The Frontrunners" online show.

"If that happens, it speaks to how wide and even the field is this year. There's not one or even two movies out in front, but five or even six, and I can't recall a year like that."

"Lincoln" and "Argo" appear to be the Globe best drama front-runners, but "Django Unchained," which won a surprise five nominations from the HFPA, could prove an upset.

"'Django Unchained' is a real wild card. It remains to be seen how much the Academy will love it," said Karger. "As far as shock of night (on Sunday), there could be some big wins for 'Django,' but the safe money is on 'Lincoln.'"

GLOBES FIRST BIG TEST FOR BIN LADEN MOVIE

Sunday's Globes ceremony, and the Oscar nominations, will be prove a test of the largely negative publicity surrounding the torture scenes in "Zero Dark Thirty" and the possibly secret sources used by the filmmakers to reconstruct the hunt for and May 2011 killing of the al Qaeda leader.

"There is so much controversy around 'Zero Dark Thirty,' it's hard to assess the impact of some of the negative publicity its gotten after being denounced by U.S. senators. It will have an early test to see how that goes this week," Hammond said.

Despite the furor in Washington, Jessica Chastain is widely expected to earn an Oscar nomination, and take home the Golden Globe, for best dramatic actress for her role as the determined CIA agent credited with tracking down bin Laden.

Unlike the Academy Awards, the Globes have a separate category for comedies or musicals, setting up a battle between "Les Mis" and its stars Hugh Jackman and Anne Hathaway, and "Silver Linings Playbook" actors Bradley Cooper and Jennifer Lawrence.

"If 'Les Mis' loses to 'Silver Linings Playbook' on Sunday, that's a big wow! - the big musical lost to the little independent comedy. Universal Pictures is counting on the Globes to give 'Les Mis' momentum going forward to the Oscars," Hammond said.

Karger said the choices of the HFPA were "often a little more oddball, sometimes a little artier" than those of the 6,000 members of the Academy who select the Oscar winners. That makes the Globes harder to predict, and an often unreliable indicator of future success at the Oscars.

"I think in a lot of categories at the Globes, people will generally be surprised who wins, and unsure of who is going to win," Karger said.

The People's Choice awards on Wednesday are voted on by fans and tend to reward the stars of blockbuster movies like "The Hunger Games" and "The Avengers" rather than films favored by movie writers or Oscar voters.

"Lincoln" leads all nominations for the Critics Choice Movie Awards, with a record 13 nods, ahead of "Les Miserables" with 11. Those awards are handed out on Thursday night by the Broadcast Film Critics Association, which represents more than 270 U.S. television, radio and online critics.