Black Friday deals may have officially creeped to their earliest start time yet, as one retailer is already offering the kinds of deals that customers usually see directly after Thanksgiving.

Retailers Are Beginning Black Friday Deals Earlier Than They Ever Have Before

Jewelry retailer Zales has officially begun a pre-Black Friday sale at all their stores, with discounts of up to 30 percent storewide on over 200 items. The sale runs from October 16-18, and the company has unveiled in plans to reveal other special deals every Friday throughout the holiday season, meaning those who hope to score beautiful jewelry for their loved ones will have a new chance to do so until Christmas.

Deals appear to be predominately on rings, with hundreds on sale, including an online only 1/3 carat total weight Diamond Square Frame Bridal Set in 1K White Gold for $339.99, a 1 carat total weight enhanced black and white diamond collar ring in 10 karat white gold for $649.99, and a 1/6 carat total weight Diamond cursive love ring in 10k rose gold for $159.99.

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Select necklaces are also included in the sale, with several diamond accent pendants originally retailing at $119.00 knocked down to just $39.99, in addition to other discounted styles. During the current sale, the most expensively priced necklace is only retailing for $149.99.

Earrings are also not being left out of the discounted items, with a 1/3 carat total weight Diamond pear-shaped drop earrings in 10K white gold for $279.99, 1/4 carat total weight enhanced black diamond solitaire stud earrings in 10K white gold for $119.99 and 4.0mm emerald stud earrings in 14K gold for $99.99.

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