'Back To The Future' Day 2015: 5 Companies Cashing In On Oct. 21 Date From Second Film Including Pepsi, Toyota & Nike [VIDEO]
The day that gave moviegoers a possible glimpse at the future in Back to the Future II has finally arrived-and many companies have decided to cash in with promotions tied to what has officially been dubbed as Back to the Future Day.
In the franchise's second film (shot in 1989), Marty McFly (Michael J Fox) travels to October 21, 2015 to save his children--and the 1980s version of 2015 saw a world that was certainly more technologically advanced--and also chock full of heavy product placement.
Now, with the real October 21, 2015 finally here, several companies have decided to try and cash in on some of the things that were made popular in the 1989 film-here are five which nailed their replicas and likely made the companies a large amount of cash:
Pepsi
The soft drink company had no qualms about making a limited release version of the same drink Marty ordered in the film--a drink called Pepsi Perfect. Only a small number of bottles have been produced and were only on sale for the day on Amazon. Good luck finding one for cheap now though, as Pepsi has claimed on Twitter that the drink is already sold out, meaning if any more pop up through third party sellers, the price is likely to be triple what it's worth.
Nike
(Photo Credit: Getty Images)
Remember Marty's Self Lacing Shoes? It doesn't appear as though Nike is actually selling them--but they did confirm that a pair of them is in New York City today.
Toyota
The car maker cashed in with the official launch of the Mirai, their first hydrogen cell vehicle. The promotion was also heavy but did manage to reunite the film's actors in a great commercial promoting the car-actually a nearly five-minute film, called Fueled by the Future, which describes how it works.
Lyft
(Photo Credit: Getty Images)
The ride service app announced that since they couldn't give people hoverboard rides, they have teamed up with Verizon to provide free DeLorean rides around New York City instead.
USA Today
The newspaper, which was featured in the film, has produced a special edition which replicates the front cover seen in the film, and has made it available on newsstands across the country. They also changed their logo to the more streamlined look featured in the film as well.