Rihanna News: Singer Launches New Styling, Hair and Makeup Agency [VIDEO]
We have been a witness to Rihanna’s trendy fashion sense and style. This time around, the 27-year-old pop diva launched her first ever fashion stylist and beauty agency, called Fr8me, with managing partner Benoit Demouy. Yes, that’s right, Riri's domination of the fashion and beauty industry has gone full throttle.
According to E! News, the Los Angeles-based firm will represent the talent industry in booking A-list events such as Red Carpet styling, editorial makeup,the big leagues. Fr8me has already recruited the talents of Mylah Morales (Rihanna's longtime pal and makeup artist), Taraji P. Henson’s stylist Jason Bolden, as well as hairstylists Patricia Morales (Evan Rachel Wood, Fergie) and Marcia Hamilton (Jada Pinkett Smith and the Smith family).
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In an interview with The Hollywood Reporter, Rihanna reveals that, “Hair, makeup and styling play an important role in creativity,” she said. "I am very involved with that part of my process, so this agency was an organic thing for me to do."
The musician turned businesswoman also reveals that she’s lucky enough to have talented artists on her agency and that she’s still looking forward on recruiting more talents who are creative and have extraordinary skills on fashion, style and beauty.
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“We are lucky enough to have some of the best artists at Fr8me,” adds Rihanna, “but I also have a soft spot for finding new talent with extraordinary skills!”
Riri's partner, Demouy also talked about the agency’s main goal, the industry of today and his concern towards social media.
“Our goal is to have a stellar reputation," he said. "The industry's changed so much — rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we're concerned with social media, too — we'll take a makeup artist with 500,000 followers over someone else.”
According to THR, the creative moonlighting doesn't end there: In conjunction with Fr8me, Rihanna has started the photo agency A Dog Ate My Homework, which represents photographers Erik Asla and Deborah Anderson.
