Dakota Fanning On Banned 2011 Marc Jacobs Ad: 'We Laughed About It'
Dakota Fanning stirred controversy for her provocative Marc Jacobs fragrance ad that was banned in the United Kingdom and in a recent interview she said she and the designer "laughed about" the whole incident.
The Oh, Lola! ad featured the then-17-year-old actress reclining with one arm, in a mini-laced nude dress, holding an oversized flowering pink bottle in-between her legs.
The June 2011 ad appeared in several magazines and newspapers across the U.K., and after just four complaints from readers who were offended by the image - calling it "irresponsible" - the Advertising Standards Authority (ASA) took action. The ad was banned after the ASA said it could be seen as an "attempt to sexualize a child."
The ASA ruling stated, "We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child. We therefore concluded that the ad was irresponsible and was unlikely to cause serious offense."
In the March 2013 issue of Glamour, Fanning was asked if she was surprised the ad got banned for being "sexually provocative."
"Yeah, I was! If you want to read something into a perfume bottle, then I guess you can," she replied. "But it's also like, Why are you making it about that, you creep? I love Marc and trust him, and we just laughed about it."
Fanning will appear nude onscreen for the first time in her new film Very Good Girls, and she talked to MTV News about the experience.
"Yeah, well, I've never done that before and I'm very newly allowed to do that," she said at the Sundance Film Festival about being nude on camera. "I was newly 18, so yeah, it was, it's kind of a sensitive thing, but it's part of life."
Very Good Girls, which screened at Sundance, also features Elisabeth Olson, Demi Moore and Peter Sarsgaard. The film follows two young women - Olson and Fanning - who made a pact to lose their virginity after the summer of their high school graduation.
