Beyonce and Destiny's Child See Jump In Record Sales After Super Bowl
After the surprising and much-anticipated reunion of Destiny's Child at this year's Super Bowl halftime show, Beyoncé Knowles, Kelly Rowland and Michelle Williams are all benefiting from the rewards thanks to the now memorable ten-plus minute performance. Not only have Beyoncé's solo efforts enjoyed a spike in sales, but so has the latest compilation album from the former top-selling R&B girl group.
After performing a medley comprising of eight songs, including Single Ladies (Put A Ring On It) and Crazy in Love, Beyoncé has seen a whopping 197% combined increase within her body of music. This translates into selling a total of 20,000 units of both her solo and Destiny's Child studio efforts. While sales for her solo work jumped up by 119%, moving 9,000 units, her temporarily-reunited girl group had the bigger jump with 328%, selling 11,000 copies.
Love Songs, the new compilation album from Destiny's Child released back in late January, has also reaped the benefits from the halftime show, selling 6,000 copies and coming in at number 72 on the Billboard album charts within a few days of its release. Their latest effort features a new song called Nuclear and is now the R&B super trio's fourth biggest seller, following hits like Say My Name, Survivor and Independent Women (Part 1).
Although it was reported that Nuclear would be included into the final playlist for the halftime show, the R&B group managed to pull off other hits from their heyday like Bootylicious and the female-empowerment anthem Independent Women. They even backed up the third member Beyoncé on her solo anthem hit Single Ladies (Put a Ring on It).
Halo, which was Beyoncé's final song for the night, enjoyed the greatest boost from the Super Bowl, which has since skyrocketed to 338%, totaling 19,000 digital downloads.
The Super Bowl halftime show has had great impact on record sales for a running list of pop and rock stars. Click here to see the list of halftime performers who enjoyed the biggest surge in sales.
