Paul Mason has been in the modelling industry for three decades, but the worldwide attention he’s received for his stylish take on the iconic Santa Claus look is a fashionable first.

Toronto’s Yorkdale Shopping Centre enlisted Mason as its resident "Fashion Santa," and the face of the mall’s holiday campaign.

During every holiday season, he is also posing for selfies with shoppers in support of Sick Kids Foundation, which raises funds on behalf of Toronto’s Hospital for Sick Children.

But beyond his fashionable look, Mason shares little else in common with the jolly old man – and that’s part of what’s made him an overnight sensation.

The 55-year-old Toronto model has made a splash posing in sleek designer wear and striking poses in and around the mall showcasing his modern twist on St. Nick.

See his most stylish Santa looks on the video below.