JoJo Music News 2016: Singer Reveals Special Meaning Behind ‘Save My Soul’ Music VIDEO
JoJo made a huge return to music last year by releasing three original singles at once through Atlantic Records, which she referred to all over her social media as a "tringle."
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The 25-year-old also experienced an extreme deal of heartache since her father Joel passed away in November.
This year is off to a beautiful start though despite all the ups and downs 2015 brought, she has finally released the music video for the song "Save My Soul," which is part of that "tringle."
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On Facebook earlier today, Jan. 8, the singer posted a long message with the release of the music video that you can watch below.
The song is about addiction, but JoJo made it clear that's it's "of all kinds."
“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I've felt in my life in...
Posted by JoJo on Friday, January 8, 2016
"I wanted to convey the feeling of powerlessness I've felt in my life in an uncomplicated way and show a range of what it might look like for others who've been there," the singer revealed, explaining she worked with her best friend Zelda Williams.
Filming this music video with Williams "was a highlight of my 2015," JoJo said, adding, "We'd been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, 'Save My Soul' felt like the natural place for us to finally collaborate."
The music video was shot in "the magical desert of Joshua Tree," which JoJo noted "was a safe space to be vulnerable and free from judgment and the need to be/ look/ act 'perfect.'"
The singer also revealed that each person involved in the music video "connected to the song and brought their truth to the table."
Furthermore, JoJo shared this music video was shot "about a month before my father lost his decades long battle with addiction."
"His death honestly felt like it came out of nowhere...and yet I had been mourning him for years...if that makes any sense," she stated, explaining, "I know all too well from seeing it around me that the fight is not easy. It's every day. All consuming. I'm not mad at my dad. I love him and I'm sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now."
It's a pretty deep song and has an incredibly personal vibe for JoJo.
"Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE - not just be alive, but THRIVE in his honor. I can do this. And so can you. If you're struggling, believe the only way OUT is THROUGH. Keep going," she said.
What do you think of the music video?