New York-based Death Wish Coffee just got overly lucky. The company which has just 11 employees and sells nearly all of its coffee online, hit the marketing equivalent of the Powerball back in November. The Company won a free 30-second commercial slot during the third quarter of Sunday’s Super Bowl on CBS.

The said spots are worth around $5 million this year, or the rough equivalent of the coffee company’s total revenue for 2015, owner Mike Brown told Re/code.

The commercial isn’t actually free, of course. Someone is paying for it, just not Death Wish Coffee. Tuns out, Intuit, which sells a bunch of small-business software and services, gave away the airtime as part of a small-business competition.

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