Beyonce Hair Color, Bleached Blonde Bombshell Look For New Pepsi Ad (PHOTOS)
Beyonce debuted new Pepsi ads on her Facebook page and in one of them she sports a brand new hair color.
The Halo singer changed the honey blonde tresses that she is known for and lightened her hair to a bleached blonde for her new Pepsi ad. In the image, she is channeling 60s actress Bridget Bardot with a big, tousled mane.
She complimented the near platinum locks with a white turtleneck top and denim hotpant shorts with black patent leather pointy toe shoes.
Beyonce posted another Pepsi ad on Facebook previously on Feb. 21. That image was inspired by the late artist Andy Warhol. The quadruple photo image is inspired by Warhol's iconic pop style and shows the singer with four different face expressions. In one picture, there is the Pepsi can and in the other three she puckers her lips, turns her head sideways for sultry pose and is holding her head up with a great big smile.
Beyonce struck a $50 million deal with beverage brand Pepsi last year ahead of her 2013 Superbowl XLVII halftime performance in February. The deal involves commercials, print ads, a limited-edition soda can with her image on it, and sponsorship of her upcoming world tour, according to The New York Times.
The deal also includes what Pepsi called a "creative content development fund," which sponsors any other event Beyonce chooses to be involved in that doesn't necessarily have a direct connection to Pepsi. This may include live events, videos, and "a cool photo shoot," Lee Anne Callahan-Longo, the general manager of Beyoncé's company, Parkwood Entertainment, told the Times.
The limited edition Pepsi can featuring Beyonce's likeness will arrive in Europe first in March.
