Beyonce Pepsi Commercial "Mirrors" VIDEO, Pepsi Ad 2103 PHOTOS (WATCH)
Pepsi released their first commercial starring Beyoncé on Thursday. The new clip is the first ad for her lucrative $50 million deal the songstress and beverage company announced in December.
The commercial for the company's Pepsi Max drink is titled Mirrors and features the Bootylicious singer taking a look at herself as various alter egos wearing several different wardrobe changes throughout the course of several years.
Beyoncé shared her joy of working on her latest Pepsi ad in a statement.
"I had so much fun collaborating on this campaign with Pepsi. I got to re-live some of my favorite past characters and looks. It was the first time I saw those costumes in years and it was very emotional," she said. "I'm proud of those moments and they all connect in some way and have helped me evolve into who I am today."
Watch the new Pepsi Max commercial, Mirrors, starring Beyonce here.
The Houston native has worked with the leading soda brand since 2002, but her $50 million Pepsi agreement with the company has taken their partnership to a new level.
The deal involves commercials, print ads, a limited-edition soda can with her image on it, and sponsorship of her world tour next year, according to The New York Times. The limited edition Pepsi can featuring Beyoncé's likeness will arrive in Europe first in March 2013.
The deal also includes what Pepsi called a "creative content development fund," which sponsors any other event Beyoncé chooses to be involved in that doesn't necessarily have a direct connection to Pepsi. This may include live events, videos, and "a cool photo shoot," said Lee Anne Callahan-Longo, the general manager of Beyoncé's company, Parkwood Entertainment.
On Wednesday, Sony Music Ireland released new music in a six-second preview video from the married mother-of-one. The record company revealed the song, Bey Here Now, on Twitter and noted that it's for a new Pepsi TV commercial.
"FAB! @Beyonce has just posted a teaser of her Pepsi TV spot for the campaign launching tomorrow at 2.00pm Irish time!" the company tweeted.
Watch Beyoncé's Bey Here Now video for a new Pepsi ad here.
Beyoncé also released a six-second clip of Grown Woman, ahead of her new as-yet-titled album and upcoming world tour, The Mrs Carter Show on Thursday. The tour will begin later this month.