Periscope vs Facebook Live: Catching Up To Corporation With #Save Feature? [VIDEO]
In its latest attempt to put a chink in social media giant Facebook's armor, Twitter-owned Periscope has launched an upgrade to its popular video-streaming service. For quite some time now, Periscope has lagged behind Facebook's live streaming service, Facebook Live, due to its inability to save videos permanently. With the latest update, this is all about to change.
Periscope now allows its users to save a permanent copy broadcasts simply by typing "#Save" in the title of a broadcasted video. Doing so gives the app the ability to save the video broadcast to the device's Camera Roll, where the file would be stored for an indefinite amount of time.
Prior to the most recent update, Periscope functioned a lot like Snapchat, with users' broadcasts automatically being deleted after 24 hours. Unfortunately for the video-streaming frontrunner, however, its rival, Facebook Live, took advantage of this limitation and offered users the ability to keep their broadcasts permanently.
Apart from conventional users, Facebook Live's permanent broadcast feature attracted a significant number of businesses, such as popular brands and professional content creators, which were initially put off by the idea of their output disappearing after a day. For advertisers and other content creators, Periscope seemed next to useless.
Thus, the update to the popular video-streaming service is a two-pronged strategy. For one, it is meant to attract users. Plus, it might also entice advertisers, which would most probably give Periscope, as well as its parent company, Twitter, with some much-needed funding.
Kayvon Beykpour, co-founder and CEO of Periscope, is optimistic about the update to the video streaming app. Though it is going head to head with a social media juggernaut which dwarfs it by a long shot, the CEO has assured the app's user base that Periscope's features would only get better with time.
Analysts believe that in the world of live video broadcasting, there is a chance that both Periscope and Facebook Live might be able to thrive side by side. After all, Facebook is, at its core, still widely used as a network for personal broadcasts. On the other hand, Periscope, as well as its parent company Twitter, is all about the live web, as well as pertinent events happening at a given moment.
