Target is one of the most popular retailers during the holidays, and now, the company is trying to ensure that their lead-up to Black Friday, as well as their plans for after the big day, will bring consumers in each day with the hope that they become the prime destination for holiday shopping all season long.

In addition to introducing new and exclusive products to bring shoppers in, the company will also have several special savings promotions to entice shoppers into the store as well.

"Target is at our very best during the holidays, and we're building on last year's winning formula to make the 2016 holiday season even better," CEO and Chairman Brian Cornell said in a press release. "We're elevating and expanding the offers that helped guests save time and money to make the most of their holidays. We'll also inspire gift-giving, entertaining and decorating with new products and experiences online and in our stores. Most importantly, guests will find truly exceptional value through broad and simple offers timed to maximize savings on the most-shopped merchandise at each point in the season."

Among the new items the company will offer are the Wondershop, which will be an exclusive shop for 2,000 tree-trimming products, including a one-of-a-kind Bullseye ornament, 1,000 new items in target's exclusive Cat & Jack line of apparel for kids (all items prices under $30), newly released items in the electronics department, and a 10-disc box set from Garth Brooks.

There will also be 1,800 new or exclusive toys, from Star Wars, Trolls, the newest Disney Princesses Elena and Moana, an expansion with the Our Generation Doll Collection, and 50 exclusive board games.

However, the company also plans to reward their guests by saving them money through special events and offers. As a new way to save this year, each week starting in mid-November guests will get to save $10 off a $50 purchase on a different product category, including Grocery, Home, Apparel and Accessories, Trim and Toys. In December, the promotion expands to an option which allows guests to save $25 on purchases of $100 or more.

In addition, they are also bringing back popular promotions from 2015, including 10 Days of Deals, which will feature a distinct offer each day for 10 days, extended free shipping by a full week through Jan. 1, 50 percent off one toy per day on Cartwheel between Nov. 1 and Dec. 24, and on Dec. 4 only, 10 percent off on all Target Giftcards.

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Black Friday 2016