Poor Ryan Seacrest. The face of E! News had "ashes" poured all over his Burberry tuxedo by Sacha Baron Cohen during an Oscar red carpet interview.

Cohen, who was dressed in character as Admiral General Shabazz Aladeen from his upcoming movie The Dictator, arrived with two female bodyguards and an urn containing the "ashes" of the late North Korean ruler Kim Jong Il. While chatting with Seacrest about the urn's contents, Cohen tilted the container and left Seacrest in the dust.

After Cohen was yanked from the red carpet by security, Seacrest said he was actually covered in Bisquick.

Though he wasn't in on the joke, a good-natured Seacrest took it all in stride, saying, "anything can happen and it most certainly did -- all over my lapel."

Watch the dust-up here:

Check it out for yourself:

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Oscars