Here Are The Best Super Bowl LII Commercials (Spoiler Alert: It's A Tide Ad)
Now that the Super Bowl LII is over, it's time to watch and rewatch the most clever ads that aired over the weekend.
The Super Bowl is always the biggest pop culture spectacle of the year featuring championship football, musical acts, and so many ads. This annual explosion of ads ranges from fast food to luxury cars to ultra-meta ads going against the tide (although, here's a hint: everything's actually a Tide ad.)
With 103.4 million viewers tuning in, NBC was able to charge about $5 million for every 30-second television spot.
Now, here are five of the most memorable ads that nearly stole the show during the Super Bowl LII.
It's A Tide Ad
If there's a Most Valuable Ad award, then this one goes meta for the win. Starring Stranger Things' David Harbour, the spot starts out like a typical car ad... right? It transitions quickly into a typical beer ad, then a typical insurance ad, until one realizes it's really not typical at all.
As several ad tropes begin, Harbour keeps popping out from the back to interrupt and say "It's a Tide ad." Indeed, all of the clothes are spotless and sparkling clean.
"So, does this mean every Super Bowl is a Tide ad?" Harbour wonders.
The Tide series continues throughout the game with classic commercials Old Spice, Budweiser, Mr. Clean, and Big Pharma. By the end of the night, everyone is half-convinced that each ad is just a Tide ad in disguise. Maybe it is.
Verizon's Tribute To First Responders
Verizon pays tribute to first responders in a touching commercial spot that consisted of actual audio of people calling their saviors to express their gratitude. It's simple but packs a punch.
Dirty Dancing With The Giants
It's not every day that football fans get to see star players recreating the iconic scene from Dirty Dancing. Odell Beckham Jr. and Eli Manning fully commit to the bit in this league ad, going full romance in a quick dance as "Time Of Your Life" plays in the background and yes, the duo did the jump.
Alexa Loses Her Voice
What if Amazon's Alexa loses her famous voice? CEO Jeffrey P. Bezos enlists a couple of celebrity backups to replace the famous voice, but none prove to be the right fit. Even acting legend Anthony Hopkins shows up to step in for Alexa along with Rebel Wilson, Gordon Ramsey, and Cardi B.
Peter Dinklage Vs. Morgan Freeman Rap Battle
Finally, two acting heavy-hitters face off in a Doritos and Mountain Dew Ice commercial that doubles as a rap battle. Dinklage spits out Chris Brown's "Look At Me Now" with a picture of Busta Rhymes cheering him on while Morgan Freeman lip-syncs Missy Elliott's "Get Ur Freak On" with the singer in his corner.
