People Are Not OK With Kylie Jenner’s Makeup Naming Choices
Baby Stormi might be super cute, but she isn't enough to distract fans from her mother Kylie Jenner. Jenner is currently under fire for some odd branding choices.
Know Your Audience
The millionaire makeup maven, who gave birth just last month after almost a year of secrecy, is being attacked by fans online who are furious at her latest line.
Jenner advertised her new blushes on social media Tuesday, with names such as "virginity," "barely legal," and "X-rated," leading to an uproar from her mostly teenage fan base.
The reaction was pretty swift, with fans responding online to tell Jenner exactly what they thought of the naming choices.
Kylies new blushes which are aimed to her tween/teen market, are called HOT AND BOTHERED- X RATED-VIRGINITY-BARELY LEGAL.
Wth is wrong with her? Seems she's getting desperate for att. & any way to get her name out there,even at the expense of her young fans is ok. Disgusted — Elizabeth Yorkshire (@ElizabethThee) March 14, 2018
Y do All of Kylie’s makeup products have to do w being a child like “virginity “ is a title of her new blush y perpetuate the idea that a woman’s worth is determined by her virginity — Natalie Goeller (@nataliegoeller) March 13, 2018
@KylieJenner decided to name her cheap blushes with an even cheaper names. All 14 yr Olds moms will be racing to buy virginity, hot n bothered & barely legal.
Seems their named after her life, underage dating a 20 something dad. Bravo @KrisJenner — Elizabeth Yorkshire (@ElizabethThee) March 14, 2018
One particular user even pointed to Jenner's own experience of growing up a bit too fast, being surrounded by her glamorous and famous older sisters.
"She is like selling her lack of a childhood in makeup form do what you will," the user wrote.
Jenner had a previous high-profile relationship with rapper Tyga, eight years her senior, which is said to have begun when she was just 16. Fans also took issue with this slight on the reality star's behalf, suggesting it was in poor taste to name a blush "barely legal" as a result.
More Important Things To Focus On
Jenner is currently dating rapper Travis Scott who is also the father of her daughter, Stormi Webster, born Feb. 1. Jenner's own mother, Kris, revealed back in August that her daughter's popular Kylie Cosmetics line grossed more than $420 million worldwide over just a year and a half of being on sale.
Jenner has yet to comment on the backlash she received for the names of her blushes. It's worth noting the line was actually released last year, but the names have only come to fans' attention since she posted about it on Instagram.
Jenner told fans in an Instagram story that her favorite shades are "X-rated" and "Barely Legal." The other shades have tamer names such as "Hopeless Romantic" and "Hot and Bothered."
As usual, the elation of fans is far outweighing the negativity and with Kylie on course to hit $1 billion in profits by 2022, it's unlikely she cares too much about what a few naysayers are posting about her products online.
She did also just release the "weather" palette in honor of Stormi, so clearly, her attention is still exactly where it should be.
