Jay-Z Dissed by Fox Sports Writer: 'Has No Business in Sports,' 'Innovation is a Myth' Jason Whitlock Says
Fox Sports writer, Jason Whitlock, is the latest pundit to protest Jay-Z's recent career move into the world of athlete representation.
In June, the NBA officially certified the Brooklyn rapper as a sports agent, and Jay-Z has already signed several star athletes to his Roc Nation Sports agency, including the Yankees Robinson Cano and the NBA's Kevin Durant. Mr. Carter is also awaiting certification from the NFL, but has already signed Jets' rookie quarterback Gino Smith. Whitlock said the rapper's ability to sign such marquee names is not because he's a marketing genius, which the reporter says is a myth, but more so because the athlete's are brainwashed by Jay-Z's "n***a rap", a term used to describe Mr. Carter's music throughout the piece.
"Jay-Z is the holy grail of n*gga rap, the proper name for the genre of music that made Shawn Carter one of our president's best friends," Whitlock writes. "Our political system - on the right and left - is so bankrupt of ethics that President Obama has zero shame about embracing the king of black-denigration music. And neither do Kevin Durant and Robinson Cano."
Whitlock points out that Jay-Z's roster of athlete's can learn a valuable lesson by listening to the rapper's latest album, Magna Carta Holy Grail (the only relatively positive opinion Whitlock has about Ja-Z). The sports writer says the Brooklyn rapper has no guest appearances on the LP from professional athletes.
"Or maybe Durant, Cano and other athletes will pick up "Magna Carta Holy Grail" and realize what Jay-Z won't tell them: When you're blessed with talent, it's best that you stay in your lane and align yourself with talented people in your field," Whitlock writes.
Whitlock claims the NFL is aware of this problematic pairing between sports and popular music and it's the reason the league hasn't certified Jay-Z as a sports agent. The NBA's willingness to embrace hip-hop culture is the reason it is less popular than the NFL and its biggest star LeBron James will never have the likeability of Michael Jordan, Whitlock wrote.
