Insensitive! YouTube Star Jeffree Star Gets MASSIVE Backlash Over 'Cremated' Makeup Palette
Ever since the coronavirus pandemic hit different parts of the world and lockdown protocols have been placed, many people are using their time at home to devote to their much-needed self-care.
Some resort to committing to a workout routine, while others are taking the opportunity to eat healthy home-cooked meals. Meanwhile, others are taking their self-care game to the next level by prioritizing their mental health and trying to stay mentally fit in the middle of a global health crisis.
Some people also rely on makeup not only for self-expression, but also as a way to calm themselves when anxieties are kicking in. But recently, a newly-launched makeup product got people upset for its "insensitive and offensive" timing.
Cremated
Over the weekend, YouTube sensation Jeffree Star took to Twitter to announce the release of his new makeup palette called "Cremated" -- a word that is printed prominently across the front of the packaging. Yes, you read that right, cremated as in the process of turning a dead person's body into ashes.
The 34-year-old makeup guru said that the eyeshadow palette collection features "24 spooky gothic" shades that "will wakeup the makeup world." The shade names were also associated with the palette's dark theme, such as Grave Digger, Embalmed, Eulogy, Life Insurance, Death Certificate, R.I.P, Casket Ready, and more.
In the reveal video on his YouTube channel, the "Jeffree Star Cosmetics" founder said that he has been working on the palette even before the coronavirus pandemic hit the world.
As of writing, the YouTube star has yet to address the backlash and has continued promoting his new makeup collection on his social media platforms.
