Kim Kardashian Drops Kanye West Again: TV Star Makes Big Business Move Affecting Ex
It seems like Kim Kardashian is slowly getting rid of Kanye West from her life as she made a big move for one of her businesses related to her estranged husband.
According to Daily Mail UK, the beauty mogul is shutting down her famed perfume business, KKW Fragrance, after five years.
Taking to their official Instagram account, the brand shared a statement, saying their website would be gone so that they could relaunch fragrance in the future under a "brand new name."
They will also launch a new webstore where fans can purchase from all beauty categories under one site.
Kardashian assured fans that the brand will not permanently close down, and the major rebranding that wouldn't last for long.
"I cannot wait to introduce you the next chapter of my fragrance journey- I promise I won't be gone for too long," the reality star concluded.
The outlet noted that part of rebranding the fragrance line is dropping the "West" from "KKW."
The mother of four used to go by the name Kim Kardashian West since getting married to the rapper in 2014. After filing for divorce last year, she dropped her estranged husband's last name.
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KKW Fragrances' rebranding comes a month after the "Keeping Up With The Kardashians" star was declared legally single.
The "West" in her name was also legally and officially dropped.
Even though she's single by law, it doesn't mean that her divorce proceedings are over, as the case will be divided into two parts.
The first one is about her legal name and marital status, which was already settled, and the second is regarding her children's custody and financial assets.
Since December, the beauty mogul has been fighting to drop her last name and marital status.
In a previous statement, Kardashian wrote, "I believe that the court terminating our marital status will help Kanye to accept that our marital relationship is over,"
A few days ago, the estranged couple was embroiled in an awkward situation. They were spotted watching their six-year-old son Saint's game in California following the rapper's online tirade against his ex's boyfriend, Pete Davidson.
The 41-year-old reality star can be seen conversing with her husband at some moments, but there was awkwardness between them as they were far from each other.
