Bevin Prince's husband, William Friend, died horrifyingly over the holiday weekend, multiple news outlets revealed.

Several news sites quoted the report from Bisnow Media, saying that Friend was in North Carolina when he faced a dreaded incident. The 33-year-old was the CEO of Bisnow, a multiplatform digital media company.

Per the statement, Prince's husband was near Masonboro Island when he was struck by lightning on July 3:15 p.m. Authorities revealed to WECT News that responders - marine units of New Hanover County Sheriff's Office and Wilmington Police Department - were flagged down during a routine patrol.

Deputies tried reviving Fried by doing CPR while they rushed him to Bradley Creek Marina where EMS was waiting. EMS then transported him through an ambulance, where they tried to resuscitate him for 20 minutes.

However, he was eventually pronounced dead.

Friend tragically died a week before his 34th birthday.

"What made Will special was his innate ability to inspire and motivate people - to raise people higher than they thought possible. That is the culture he fostered at Bisnow and, ultimately, that will be his lasting legacy," Bisnow Chief Operating Officer and Chief Financial Officer Gregg Mayer said in a statement.

His wife, "One Tree Hill" actress, has not commented on the tragedy yet. But Prince's friend, actress Odette Annable, shared a message on Instagram in which she called Friend's death an "unimaginable" tragedy.

"As I sit in your beautiful home, looking out onto the ocean, I keep thinking about what a gift you gave to Bevin. What a gift you gave to everyone who knew you to witness the passion that burned in your soul," she went on.

Experts Weigh In After William Friend's Unfortunate Death

Following the news, experts shared their thoughts about the event and said that the CEO's death should be a reminder of the dangers of staying on bodies of water or at the beach during a storm.

Captain Ryan Saporito, who was in the area at the time of the incident, said there's no safe place on a boat.

He added that the number of people on the water increases the risk of getting struck by a lightning.

This resonated with what John Jensenius of the National Lightning Safety Council said, explaining how life-threatening it can be to stay near the water openly.

"Some people think that there's some protection just based on a little bit of metal, but really there isn't when you consider that lightning gets into the metal systems of your boat and you're very close to those. So. really. very little protection, especially if you're an open boat," he said.

Friend became the third victim of lightning in the US this year.