Kanye West Broke? Expert Says Rapper Needs To Wake Up To Save His Businesses
Kanye West only has one way to save his businesses and career after his status ultimately stumbled.
West made the world turn its back on him instantly when he continuously dropped antisemitic comments. Among the statements he dropped include the tweet he posted on October 3, where he said he was "going death con 3 on Jewish people."
One of the major losses he recently faced involved Adidas. The company, which has $1.5 billion worth of partnership with West, chose to abandon him despite his confidence during the October 16 episode of the Drink Champs podcast, where he said the company would not drop him despite his behavior.
As the rapper loses more brands and deals, an expert shared what Kim Kardashian's ex could do to save his reputation amid the backlash - if there is something, still.
Los Angeles-based Reputation Management Consultants chairman Eric Schiffer told Newsweek that the "Jesus Is King" hitmaker's attempt to redeem himself would be difficult.
"Part of celebrity power is the skill to master attention economics, which means turning digital and media attention into sales, opportunities and greater celebrity brand power. But if your attention-getting turns into a racist disgrace that's bad for the world, it's like eating celebrity rat poison and near-irredeemable," he said.
Schiffer added that West also affected his own brand with his arrogance and controversial statements. With that, it is expected that he will suffer "deadly consequences."
The chairman also declared he would not accept West as his client if the rapper wanted to consult him. Although a person could have a brand resurrection, things are different for West since he is yet "to wake up."
Unlike others, Schiffer believes West is currently dealing with a colossal personal challenge as he thinks he is "more genius than the masses."
Kanye West Rejected by Skechers
Aside from Schiffer, the big brand Skechers also rejected West after the rapper reportedly went to the company's corporate offices uninvited.
CNBC reported that two executives escorted him out of the building after entering on Wednesday afternoon. The company has since released a statement expressing that it has no interest in working with West.
Skechers also condemned the rapper's recent remarks, saying it does not tolerate antisemitism and other forms of hate.
It ended its statement by stressing that West showed up unannounced at the corporate offices.
