BTS' V, real name Kim Tae-hyung, might be fulfilling his mandatory military service in the South Korean army right now, but he is still making waves online.

After local media outlets in South Korea reported that the 27-year-old K-Pop artist is Compose Coffee's newest model, BTS fans, especially the V-biased ones, immediately flocked to X, formerly Twitter, to celebrate and made V trend worldwide at the 10th and 11th spot with the phrases "COMPOSE COFFEE MODEL V" and the hashtag #TaehyungxComposeCoffee.

As of 2:39 p.m. KST, the hashtag is still trending on X with over 36,100 tweets.

According to News1, the South Korean coffee brand Compose Coffee selected V as its new model and signed a model contract with him to increase its brand awareness locally and abroad. Before signing him, the company reportedly obtained consent from its franchise owners regarding its selection of V as its model, and the majority responded positively.

V's posters will reportedly be displayed at Compose Coffee stores across South Korea as early as this month. Meanwhile, his TV commercials will be broadcast in January.

The "Layover" artist reportedly completed filming an advertisement for the coffee brand in advance before he enlisted for active duty in the military last Dec. 11.

In related news, a clip from V's guesting on his bandmate Suga's online show "Suchwita" resurfaced online, where Suga described him as "the most handsome and most beautiful face in the world" and the "number 1 male idol perfect for a coffee commercial."

"Oh. Taehyung already gave us so many hints," tweeted the uploader on X.

Compose Coffee is reportedly ranked as the third most popular coffee brand in South Korea according to the data obtained and analyzed by the Korea Corporate Reputation Research Institute, per @taeguide.

The coffee brand surpassed its 2,400th store this year per News1 and is close to reaching its goal of opening 3,000 stores.

It also recently expanded overseas by opening its first store in Singapore last September.

With this great news, ARMYs, especially V-biased fans in South Korea, will miss him a little less because his face will be visible at Compose Coffee's stores across the country.

V will serve a total of eighteen months in the military and will be discharged around June 2025.

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