BLACKPINK's Jisoo is the new face of Alo Yoga and the star of the athletic apparel company's Spring 2024 collection.

Alo Yoga first teased about Jisoo's campaign shoot with a video accompanied with the caption, "See you soon #JISOO," on Wednesday.

The day after, the brand released the K-Pop idol's campaign photos with the caption, "It's official. The queen of K-Pop hits all the high notes in our 2024 lineup. #JISOO"

The Alo + Jisoo collection features 33 products, including tank tops, bra tanks, sweatpants, hoodies, wide-leg pants, shoes, jackets, crew neck pullovers, biker shorts, caps, leggings, socks, skirts and dresses, among many others.

In her campaign photos, the "Flower" singer sports soft and sweet but also athletic looks.

BLACKPINK Jisoo
Screenshot from Alo Yoga's official website Alo Yoga

"This partnership with Alo felt like the perfect match because my health and wellness [have] always been a priority for me," Jisoo said in a statement published by Nylon.

She continued, "I love to move whenever I have the time, especially with yoga pilates."

"I first came across [the] product when I was looking for an item that would allow me to wear as workout clothes and everyday clothes. Since there are so many styles I like, I find myself wearing Alo every day when I'm not working," she talked about the brand in another video promo.

She added, "The positive energy of the brand really aligns with me."

Summer Nacewicz, Alo's EVP of marketing and creative, confirmed via Glossy that the BLACKPINK member discovered Alo on her own.

"We never jump into partnerships without mutually figuring out whether it's going to be a good fit and not super transactional," Nacewicz told Glossy.

"We want people who are excited about the brand and want to be a part of it," she added.

Talks about the partnership started in February 2023.

"[Jisoo's] got massive reach and high engagement. Her fans love her. So we'll be reaching new eyes through her," Nacewicz said of the "ME" artist.

Before Alo's announcement of its partnership with the K-Pop star, Jisoo took to her Instagram account to share random photos of her wearing different clothes from the brand over the weekend.

Jisoo's new sportswear campaign comes a month after Dyson introduced her as its new brand ambassador.

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