Usher Flaunts His Abs In New SKIMS Men's Campaign: 'A Full Circle Moment'
As the countdown to his much-awaited Super Bowl LVIII halftime performance ticks away, Usher is making headlines in a new SKIMS men's campaign.
The collaboration between Usher, 45, and the apparel brand was officially revealed through the brand's Instagram post on Monday. The post highlighted the "OMG" singer donning their highly sought-after base layers.
Kim Kardashian's SKIMS' campaign showcased Usher adorned in the brand's plush navy blue cotton briefs. In the captivating image, he holds a peach — a nod to his upcoming album, 'Coming Home,' with a resemblance to its cover art.
"Kim's been a longtime friend of mine who's always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense," he said in a statement on Monday. "Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS."
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Following the steamy collaboration announcement, SKIMS pleasantly surprised fans with the revelation of a "juicy surprise."
Usher is set to unveil a limited-edition version of his upcoming album exclusively on the SKIMS website. The Grammy Award winning icon's album, including a bonus track titled "Naked," will be available for digital download starting Friday, February 9, at midnight ET.
In their subsequent post, SKIMS provided an intimate glimpse into Usher's persona, allowing the 'Confessions' singer to establish a close connection with the audience. Dressed in white cotton briefs, Usher introduced himself with a touch of charm, spelling out his name and sharing, "some call me Usher."
Usher delved into a monologue where he conveyed his love for the intimacy of performing and shed light on the inspiration behind his forthcoming album. Describing it as a narrative of romance, love, happiness, and joy, he confidently declared it to be a romantic love story.
Closing the promotional message with assurance, Usher emphasized, "Everybody's wearing SKIMS."
Usher will perform for the first time at the Super Bowl on Sunday. The Kansas City Chiefs will face off against the San Francisco 49ers, a rematch of Super Bowl LIV, in Las Vegas.
According to 'USA Today,' the Brock Purdy-led 49ers are favored to win.
