Meghan Markle Will Make 'Six Figures' Within Weeks Of Lifestyle Brand's Opening, Expert Predicts
Meghan Markle is predicted to make big bucks as she enters her lifestyle guru era.
While Markle has yet to unveil her new lifestyle brand's products and their prices, brand expert Hayley Knight told Femail that she expects the Duchess of Sussex to earn "six figures" within the first few weeks of American Riviera Orchard's first release.
"Meghan will certainly see success quickly once the store is launched," Knight predicted. "We have seen with previous celebrity launches that the demand is incredibly high, and products sell quickly,"
"I can't imagine Meghan will make less than six figures within the first few weeks of opening, if not in the first week if the company sells globally," the brand expert added.
In addition to potentially selling her "own range" of products, Markle could earn "upwards of $1 million per post" if she decides to do interviews and Instagram Live appearances with other big names in the lifestyle realm, according to Knight.
Knight highlighted Markle's "brand power" as one of the reasons why she expects American Riviera Orchard to perform well, noting that "everything Meghan wears, promotes and sells, sells out instantly."
The expert also pointed out that Prince Harry's wife has "incredibly strong" instincts for PR and marketing.
PR expert Jane Owen had a similar take, telling The Mirror that she believes Markle's brand will be a "huge success" if she "puts effort behind" it.
“It's a really smart move. Meghan is beautiful, has good taste, and her fans now can buy into a piece of that," Owen explained. "I would say easily she could make in the £100 million ($126 million) range."
Last week, the Duchess of Sussex launched American Riviera Orchard with a new website and Instagram page.
Markle also posted on Instagram Story a video showing her picking flowers and cooking in a kitchen.
The brand's Instagram page, which has already gained over 550,000 followers, currently shows just nine images in a grid, arranged to form a large image of its golden logo.
American Riviera Orchard's website also currently just shows the brand's name and logo as well as the word "Montecito," the California town where Markle lives with Prince Harry and their two children, 4-year-old son Prince Archie and 2-year-old daughter Princess Lilibet.
Visitors are encouraged to join the waitlist to "be the first to know about products, availability, and updates" from the brand.
Markle has yet to reveal what the brand will offer, but a trademark application for American Riviera Orchard suggested that it may sell kitchen and household items such as tableware, table cutlery, servingware, decanters, dinnerware, chargers, napkin rings, table place card holders, beverageware, textile tablecloths, placemats and napkins, and kitchen and table linens.
Markle may also be looking to sell downloadable and printed cookbooks and recipe books as well as food such as jellies, jams, marmalades, fruit preserves, vegetable-based spreads, legume-based spreads, nut-based spreads, garlic-based spreads, sesame-based spreads, dairy-based spreads, nut butters, and fruit butters.
American Riviera Orchard's application also seemingly suggested that it may offer wares for brick-and-mortar stores.
The trademark application, which was filed on Feb. 2, is currently awaiting examination by the U.S. Patent and Trademark Office.
Markle's lifestyle brand "will reflect everything that she loves -- family, cooking, entertaining and home décor," an unnamed insider told People.
"She is excited about her latest, personal venture," the source added. "This is something she's been wanting to do for a while. She is excited to share her style and things that she loves."
