Levi’s Jeans Changes Its Name Following Beyoncé’s ‘Cowboy Carter’ Song With Post Malone
Levi's had a witty response to Beyoncé's nod to the denim brand on her new album, "Cowboy Carter."
Shortly after Queen Bey released "Levii's Jeans," one of the 27 tracks on her eighth studio album, on Friday, the clothing company changed its name on Instagram. Aside from changing its Instagram bio name to "Levii's," it altered its profile picture to have the same new spelling.
Levi's also added "FKA (Formerly Known As) Levi's" with a bee emoji in its updated bio.
Thankful and honored for the opportunity to be featured in the 42-year-old singer's new track, the brand also posted a carousel of its denim jeans with the caption, "Oh to be Levi's jeans right now."
Even Pinterest's official IG account commented on the post and echoed the caption, "What a time to be alive."
"'Levii's Jeans' is the new national anthem," quipped one commenter.
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"Came here after hearing the song. I don't even wear pants. Do you have any jean skirts?" joked another.
"Mother better have a lifetime supply," wrote someone else.
"Have to get me a pair because Beyoncé," said a different netizen.
"Sales are about to go way up! Yeehaw!" stated another person.
In Beyoncé's new song featuring Post Malone, "Levi's jeans" was mentioned many times in the lyrics -- aside from the title.
"Boy, I'll let you be my Levi's jeans / So you can hug that a** all day long / Oh, you wish you were my Levi's jeans / Way it's poppin' out your phone."
Apparently, it was not the first time the singer name-dropped a brand in a song. In 2017, she mentioned a seafood restaurant named Red Lobster in "Formation."
She sang, "When he f**k me good, I take his a** to Red Lobster, 'cause I slay."
Because of Beyoncé's star power, her fans flocked to Red Lobster and gave the seafood restaurant a 33% boost in sales, according to USA Today.
"We had nothing to do with the song and had no advance knowledge of it being released. We learned about it by seeing that we were trending as number one on Twitter, which is probably the first time that has ever happened," said Red Lobster former CEO Kim Lopdrup at the time.
