Kylie Jenner continues to fuel rumors that she may be "broke" and "house-poor" as she ramps up product launches and brand promotions.

Earlier this week, the 26-year-old reality star-turned-businesswoman promoted the yogawear brand Alo in a series of posts on her Instagram while she was on vacation in Turks and Caicos.

Photos showed Jenner rocking the brand's black Splendor Bra and a pair of high-waisted leggings.

Jenner captioned the snaps, "@alo on vacation."

Some critics suggested that Jenner supposedly "working nonstop while on vacation" may be another piece of evidence that she's having money problems.

"Oh, there's no doubt that she's broke. No celebrity promotes so many brands harder than Kylie. I think they're house-poor," one user claimed in an online thread, according to The U.S. Sun.

Another user alleged that Jenner's post "screams exaggerated PROJECTED EARNINGS from the young successful billionaire!"

A third commentator noted that Jenner -- who has over 400 million Instagram followers and is estimated to earn at least $600,000 per sponsored post -- has "so many ads" on her account.

Most of Jenner's posts in recent months have either been ads or promotional content for her many businesses.

Some social media users have also cited Jenner's series of launches of new businesses and products over the past few months as potential signs that she's "scrambling" because she's been living beyond her means.

"Streets are saying you're broke. People are saying Kylie Cosmetics is about to go under, and you're scrambling," TikTok user @whiteboyonthebeat said in a video posted Monday.

The user added that while Jenner is "obviously" not really broke, her recent moves have left fans confused.

The user also claimed that "no one is buying" Jenner's products anymore.

Jenner -- who is currently estimated by Forbes to be worth $680 million -- made most of her fortune from Kylie Cosmetics.

In 2020, she sold 51% of the company to Coty while retaining an estimated 44% stake. Celebrity Net Worth estimated that she received $340 million post-tax from the sale.

She has since launched many other business ventures, including her skincare line Kylie Skin in 2019 and her baby care product line Kylie Baby in 2021.

She also launched her fashion brand Khy in October 2023 as well as her line of canned vodka sodas Sprinter and debut solo fragrance Cosmic just last month.

But while People reported that Khy did surpass $1 million in sales a month after launch, none of Jenner's recent ventures has been able to replicate the viral success of Kylie Cosmetics, whose lip kits used to sell out within minutes at the height of its popularity.

Another TikTok user, @jesumills5, suggested in a video that Jenner may be "rich people broke."

He speculated that "the upkeep alone" of Jenner's multiple properties, businesses, private jet, and lavish lifestyle could "make [her] account go dry."

Architectural Digest reported that Jenner has a real estate portfolio worth $80 million, including a Hidden Hills, California, property that she bought for $12 million in 2016 but has since revamped.

In 2020, Page Six reported that Jenner allegedly spent more than $130 million in a span of just a year after purchasing a $70 million Bombardier Global Express 7500 Jet and several California properties, including a $36.5 million mansion, a $15 million lot, and a $3.25 million plot of land.

Jenner also co-owns a seven-bedroom, 10-bathroom Beverly Hills estate with her ex Travis Scott.

However, the New York Post reported last month that Jenner and Scott have been trying to sell the home -- which they initially listed for $21.9 million -- since 2022 but have been unsuccessful.

The price was cut multiple times until it dropped to $17.9 million, which is still higher than the $13.45 million they initially paid for it but considerably lower than their initial asking price.

Despite the speculations about her finances and concern from fans, Jenner appears to be unfazed by the chatter as she continues to enjoy her vacation in Turks and Caicos with the rest of the Kardashian-Jenner family.

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Kylie Jenner