Taylor Swift Brings More Tourists To Paris Than Olympics 2024
Taylor Swift's "The Eras Tour" in Paris reportedly brought in five times more luxury travelers than the upcoming Olympics.
The multi-Grammy-awarded artist recently held four shows at Paris La Défense Arena from Thursday to Sunday, kicking off the European leg of her ongoing sixth concert tour. While the arena only has a total seating capacity of 40,000 per show, Taylor's concerts reportedly drew in five times as many Americans as the Paris Olympics, per NY-based luxury travel agency Embark Beyond.
"I never would have anticipated it. Look at what Taylor did to the Super Bowl. She's even overshadowing the Olympics," said Embark Beyond co-founder Jack Ezon.
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While bookings and trips for this year's Olympics happening from July 26 to Aug. 11 could still pick up and increase, Ezon said their luxury travel agency booked 200 Paris trips for Swifties. On average, each trip consisted of three nights, with their clients usually staying at luxurious accommodations such as the Plaza Athenee, Hotel de Crillon and Le Bristol.
He added that 20% of their clients were also planning to visit other European destinations such as London and South France following Taylor's Paris shows.
Aside from bringing in an influx of tourists to Paris, the "1989" star's tour became a "money-making machine" for promoters, venues and merchandise sellers, according to The Straits Times.
In La Défense Arena, the previous record of merchandise sellers reportedly doubled across the four dates of her concerts.
The "Taylor Swift effect" was also experienced greatly by Singapore, the exclusive host of "The Eras Tour" in Southeast Asia.
The country's gross domestic product (GDP) saw an estimated 2.9% growth for the first quarter, which was reportedly attributed to the large number of tourists who visited Singapore to attend Swift's six concerts from March 2 to 9, according to The Manila Times.
Her tour reportedly added $225 to $300 million to the country's economy in the first three months of the year.
Taylor's concerts also reportedly contributed $4.3 billion to America's GDP and a $228 million boost to Japan's economy, according to USA Today.
After finishing her four shows in Paris, Taylor is heading to Sweden and Portugal for her concerts this May.
