LOOK: WNBA Players Pose In Nude Underwear Ahead Of Season Tip-Off
Shapewear and clothing brand SKIMS announced that it is now the official underwear partner of the Women's National Basketball Association (WNBA).
On Monday, SKIMS took to Instagram to share the announcement with photos and videos showing WNBA stars Candace Parker, DiJonai Carrington, Kelsey Plum, Skylar Diggins-Smith and Cameron Brink sporting various skin tone shades of the brand's Fits Everybody collection.
"As the official underwear partner of the @WNBA, SKIMS is as comfortable as it gets. Just in time for the season tip-off," the brand captioned its carousel post.
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In the photos, the "game's top athletes" posed in bandeaus and matching undies. The basketballers wore different colors of bandeaus that matched their skin tones and paired them with different undies, including thongs, cheeky underwear, briefs and boy shorts.
They completed their looks with necklaces, earrings, and belly chains. Each of them also held a special WNBA x SKIMS basketball that matched the colors of their outfit.
The campaign was announced ahead of WNBA's Tip-Off week, scheduled from Tuesday through Saturday.
Per Just Women's Sports, the 28th season of the WNBA will kick off with a four-game doubleheader: New York Liberty vs. Washington Mystics, Indiana Fever vs. Connecticut Sun, Phoenix Mercury vs. Las Vegas Aces and Minnesota Lynx vs. Seattle Storm.
The regular season will conclude on Sept. 19, followed by the WNBA Playoffs presented by Google, per the WNBA's press release last December.
"We eagerly anticipate tipping off the 2024 season and building on the success of last season, our most-watched in 21 years and a record-setter for social media engagement, digital consumption, All-Star merchandise sales and sports betting," said WNBA Commissioner Cathy Engelbert.
"Free agency and the 2024 WNBA Draft are sure to create excitement, and the new format to the Commissioner's Cup will provide fans a great opportunity to see the best players in the world compete for bragging rights and prize money early in the season."
