Beyoncé's NFL Christmas Halftime Performance Struggles to Match Super Bowl Viewership Numbers
New information has come to light about the recent NFL Christmas halftime show with Beyoncé, which took place at NRG Stadium in her hometown of Houston.
According to a statement from Netflix released on Thursday, Nielsen reported that more than 27 million viewers across the US tuned in to catch Queen Bey's 15-minute performance.
Beyoncé's Past Super Bowl Halftime Performances
It's worth noting that the "Single Ladies" hitmaker attracted 110.8 million back in 2013 when she performed at Super Bowl XLVII in New Orleans with her Destiny's Child group members Kelly Rowland and Michelle Williams. The performance is the eighth most-watched halftime show in history.
Additionally, Beyoncé achieved a staggering viewership of 115.5 million in 2016 during her performance of "Formation" at Super Bowl L in Santa Clara, CA. The performance was a sensational hit, as she sang alongside Coldplay and special guests Bruno Mars and Mark Ronson. This halftime show is the fifth most-watched in history.
In past Super Bowl halftime shows, Usher's performance at Super Bowl LVIII drew 123.4 million viewers, making it the most-watched halftime show in the league's history.
Meanwhile, 24.3 million viewers tuned in to watch the football match, in which the Baltimore Ravens defeated the Houston Texans 31-2.
Still An NFL Hit
Beyoncé delivered a show-stopping performance that enthralled the audience. She took the stage for a 15-minute medley featuring eight songs.
Adding to the spectacle, Beyoncé enlisted the help of her talented 12-year-old daughter, Blue Ivy Carter, who dazzled as a backup dancer.
'Look At That Horse'
Aside from the delightful Christmas performance, Beyoncé's fans are in for more treats as she shared an intriguing 14-second teaser, sparking excitement and speculation among her loyal Beyhive.
In the teaser, the "Texas Hold 'Em" singer embraced her inner "Cowboy Carter" persona. She was elegantly seated on a white horse adorned in all-white western attire, proudly waving a sizable American flag.
With a massive social media following of 423 million, Beyoncé left her fans intrigued with the enigmatic caption accompanying the slow-motion clip "Look At That Horse."
Fans widely anticipated that she would soon reveal details about a global tour to promote her latest album, and this move could make sense, given the fact that Live Nation had shared her teaser on social media.
In light of "Act I" exploring the origins of African-American culture in disco and "Act II" diving into its influence on country music, many speculated that the use of a gothic font in the teaser indicated that "Act III" would focus on the impact of African-American roots on rock 'n' roll.