One Direction To Launch Own Line of Dolls
Boy band One Direction (1D) are set to be getting their own line of dolls. The group has collaborated with toy maker Hasbro to launch a line of dolls and games featuring the five members.
"In the short time since the group's debut, One Direction has captured the hearts of many young fans across the world," said John Frascotti, chief marketing officer of Hasbro, as reported by CTV.CA. "The band is poised for continued and increasing global success.
"We are excited about the opportunity to provide One Direction's very enthusiastic international fan base with a diverse product line that captures the essence of the band members."
The new range of dolls is expected to launch in Fall 2012.
UK's boy band sensation One Direction has been swamped by female fans since they rose to fame after appearing on Simon Cowell's X-Factor in Britain.
Meanwhile, the boys are taking a six-week break following their very successful promotional trip to America, Australia and New Zealand. The group is said to be pretty tired after the worldwide trip and are enjoying their time off.
One Direction has topped the US charts at number one and have recently announced a world tour for 2013.
