Pepsi's longtime ethos is the notion of living for now, and that's what the company hopes to emulate on a larger scale with its artsy new campaign.

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The famous corporation, which often collaborates with sports, has teamed up with six famed street artists—and six of the world's most renowned soccer players—to launch the Live For Now capsule collection, weeks before the World Cup kicks off.

The fashion line features a wide variety of pieces including, sweatshirts, T-shirts, swim trunks and skateboards, featuring the artists' unique illustrations. A standout piece is the Del Toro, a colorful shoe with inimitable prints, sold for $365.

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"I think that they are so amazing," Pepsi's Chief Marketing Officer Kristin Patrick told Enstars about the shoe at the Bloomingdale's launch party in New York City on Wednesday. "These are actually hand painted, very unique, one-of-a-kind shoe."

Yet, the majority of the other pieces are just as distinctive, with the help of the six international artists—Zosen Bandido, Ricardo Akn, Nicolas Romero, Merijn Hos, Hattie Stewart and Franco Fasoli—who have vastly different styles.

For example, Fasoli, who goes by the moniker Jaz, described himself as "the darkest one in the group." Alternatively, Stewart deemed her work "playful and fun" and Romero, also known as Ever, called his art "expressive."

The artists, whose other work appears all around the world, used one base illustration and incorporated it into the different pieces.

"We could then change it depending on who it was or what specific garment or skateboard that it was going to be used for," Stewart said. "Each of the illustrations was adaptable in that sense, so we can play around with them."

The inspiration for the capsule collection started after famous photographer Danny Clinch shot photos of soccer players Leo Messi, Sergio Aguero, Jack Wilshere, David Luiz, Robin van Persie and Sergio Ramos, and incorporated the street artists' work in the photos.

"When we saw the amazing art work that had been created we got so inspired and we decided to create a capsule collection that sort of emulates the spirit of fashion, art and soccer and our brand and combined them together," Patrick said. "We think that it ties so very, very well with our brand and the essence of like Live for Now."

The Live For Now capsule collection will soon hit other parts of the globe, including Colette in Paris, Liberty in London, the 750 locations of Band & Olufsen and the Original Penguins stores. It is also available online at Pepsi's official website.

Twitter @AnnaHalkidis