While Marvel has become a brand that means big money and massive fame, it seems like not everyone wants to buy into the comic book conglomerate and join their movies.

Joaquin Phoenix In Final Negotiations For Lead Role In Marvel's 'Doctor Strange'

According to a source at Comic Book Movie posted on Sunday, it seems like Joaquin Phoenix is taking some time to think about joining Marvel as Doctor Strange. Collider reported last week that the actor was in final talks to take on the role.

"That weekend a Marvel Studios insider told me they had tried their hardest, that they had pushed as hard as they could, but they couldn't close the deal in time," the source told Josh Wilding.

'Boardwalk Empire' Star Rumored To Be Considered For 'Doctor Strange'

"[The] problems that have kept the deal from closing remain, and they go beyond the basic fact that Phoenix is balking at the heavy multi-picture contract: Joaquin Phoenix literally doesn't know if he can work on this kind of movie. He's a great actor, and he can play the role. But the Marvel Studios blockbuster machine is full of pre-viz and fight-viz and green screen and massive reshoots. It's not a world that's as comfortable for him, and he's just not certain he can do it."

This is most likely what is keeping Phoenix from committing to the role way back at Comic-Con when the rumor that he was the lead choice surfaced. This is a fair claim for the actor who has generally stuck to more independent and art house work up to this point.

Wilding added that now it is up to Kevin Feige and maybe some of Marvel's big guns to convince Phoenix to join the film or they may be moving on to other choices like Jack Huston.

Doctor Strange is set to open in theaters in 2017.

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Doctor Strange, Movies, Joaquin Phoenix