‘Law and Order SVU’ Cast News: Mariska Hargitay Directs Important PSAs Against Domestic Violence During NFL Games After Ray Rice Scandal [VIDEO]
After starring on Law and Order SVU for 16 seasons, star Mariska Hargitay is passionate about stopping domestic violence.
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USA Today announced on Saturday, that the PSAs Hargitay directed would appear in the NFL games throughout the weekend. The spots are called NO MORE and would air on all of the networks including CBS, FOX, NBC and ESPN that broadcast the games.
NFL commissioner Roger Goodell, who came under fire after the Ray Rice case, revealed that the "value of the commercial time devoted to this weekend to the No More PSAs is approximately $3 million."
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Hargitay revealed she was directing the PSAs back in July.
"Over the next three years, the PSA campaign will roll out across the country in local and national markets via print, broadcast, online and outdoor advertising, in movie theaters across the country, and in major airports and medical facilities," Hargitay said in Viacom's blog. "In other words, it will be impossible to ignore."
Hargitay had revealed how meaningful directing them was even before she teamed up with the NFL. "What we saw during the filming, brave and strong and authentic person after person, was people standing up for each other, for the people they love, for their partners, wives, husbands, children, friends, mothers and fathers, for people they've never met, for themselves. I was just moved beyond words."
