Vogue Italia & Pepsi Launch 'The Pulse of New Talent' Collection in Dubai To 'Showcase Creativity' [VIDEO]
Pepsi enhanced its footing in fashion with a newly launched and creative partnership with Vogue Italia.
To celebrate the magazine's 50th anniversary, the two companies debuted "The Pulse of New Talent" collection, which features designs from 10 up-and-comers from around the globe - Suno (U.S.), William Okpo (U.S.), Masha Reva (Ukraine), Stella Jean (Italy), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India) and Lulwa Al Amin (Bahrain).
"Pepsi goes beyond refreshment in a can - it is an iconic lifestyle brand known the world over with creativity and culture as a touchstone of our DNA," Pepsi's Chief Marketing Officer Kristin Patrick said. "In keeping with that heritage, we want to reward, honor and showcase creativity in all its forms, as well as the people who make it now."
The 20-piece collection, which features an array of items such as visors, tops, jackets, swimwear, outerwear and accessories, debuted in Dubai last week at the Vogue Fashion Dubai Experience 2014. It's now available at the Dubai Mall, the world's largest shopping mall.
"Dubai is pulsing with energy and talent; a city truly emerging as a 21st fashion capital," said Vogue Italia's Editor in Chief Franca Sozzani. "As a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world."
Pepsi's latest effort follows the one-of-a-kind "Live For Now Capsule Collection," which launched earlier this year.
