When the household brand, Clorox, took to Twitter to take part in the much-anticipated talk about Apple's new emojis, the brand was misunderstood by followers.

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As most people know, Clorox is a cleaning brand which makes a diverse range of cleaning products. They are most notable for their Clorox disinfecting wipes.

When the company saw that the conversation was growing on Twitter, they joined in by Tweeting the now-removed post: "New emojis are alright but where's the bleach?"

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Of course, the company was trying to incorporate a trending topic into their social media marketing campaign, but they became the new trending topic when their followers almost broke the Internet.

It's worth noting that Apple's new iOS 8.3 release consisted of over 300 new emojis, but what people were most interested in was the new diversity included to the people emojis. There are now skin color options based on real pigmentation of skin colors, according to CNN Money.

Users on Twitter turned from loyal followers to outraged ones as they began insisting that Clorox wanted to use bleach to get rid of the other skin tones and turn them back to white.

One follower, @DriNicole, tweeted: "You need to clean up your PR person. Put some bleach on your distasteful marketing ideas."

Clorox promptly deleted the tweet when they began getting negative reactions and issued a statement on the social networking site: "Wish we could bleach away our last tweet. Didn't mean to offend - it was meant to be about all the [toilet, bathtub, wine] emojis that could use a clean up.

Even after apologizing, the Clorox brand continued to receive negative response from users saying that it shouldn't have even happened to begin with. It's most likely going to take some time for the brand to come back from this one.

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