Taylor Swift Keds Campaign 2015: ‘Ladies First Since 1916’ Celebrates ‘Female Empowerment’ [PHIOTO, VIDEO]
Taylor Swift loves Keds and has been collaborating with the classic and effortless shoe brand since 2012.
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The American shoe brand's Fall 2015 campaign is called Ladies First Since 1916.
This campaign encompasses how the brand has evolved over the years. The brand has always put females first, but now it's catering to what the evolved woman is today.
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"A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment," the president of Keds, Chris Lindner, said.
"Keds was originally created in 1916 to provide ladies with accessible, fashionable footwear to allow them to be who they wanted to be, and go where they wanted to go. Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day. From CEOing to BFFing, these ladies are doing it all," Lindner explained.
Swift is featured in this new campaign as 100 years of Keds inches closer since she is known as the girl-next-door, but she has paved her own way by being bold with her style and life, which perfectly embodies the message of Keds.
The Ladies First campaign was created in partnership with kirshenbaum bond senecal + partners to showcase the Keds Fall 2015 footwear collection while sharing liberal messages celebrating "a new notion of what it means to be a lady in 2015."
Those messages are seen above ("There's no such thing as an average girl.") and below ("All dressed up with everywhere to go.") in the two ads that feature Swift with shoes from the Keds Fall 2015 footwear collection.
