Articles by Asheea Smith

Asheea Smith is a writer, editor, and has her own beauty brand based in New York City. Her background in editorial includes style, beauty, entertainment, and pop culture. Her makeup line, Beauty by Asheea — known as BBA — was established in August 2020, focusing on luxury essentials owning #easyglam. She produces organic digital content, copywriting, photography, sourcing, and overall creative direction. BBA has been featured in 'British Vogue' Glam Guide in June 2021 before debuting at the Allure Store in the heart of NYC in the summer of 2022.