Walt Disney Co is ramping up its first major push to promote the "Star Wars" franchise it purchased from George Lucas in 2012, blitzing consumers this year with a mobile game, animated TV show and an expanded line of toys and clothes.
"The Dark Knight Rises" recorded strong ticket sales in its opening weekend, but well below forecasts given by many in Hollywood, as some moviegoers appeared to have stayed away after a shooting rampage at a midnight showing of the film on Friday.
