Starbucks Message: Cups Have Political Note To Congress About 'Fiscal Cliff'
Starbucks made attempts to address the "fiscal cliff" problem by posting on its cups a note to lawmakers about America's future.
In an effort to bring together Democratic and Republican Congressional members in discussions about the country's financial plans, Starbucks employees were asked to write the phrase "Come Together" on every cup sold in its Washington, D.C., area stores until Dec. 28.
Howard Schultz, Starbucks' Chief Executive Office, made the announcement in a blog post on Wednesday.
"In the spirit of the Holiday season and the Starbucks tradition of bringing people together, we have a unique opportunity to unite and take action on an incredibly important topic," he said. "As many of you know, our elected officials in Washington D.C. have been unable to come together and compromise to solve the tremendously important, time-sensitive issue to fix the national debt.
"Rather than be bystanders, we have an opportunity-and I believe a responsibility-to use our company's scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue."
The phrase is expected to pressure lawmakers to come to a decision quickly about America's financial status and future, and to raise awareness about the impending "fiscal cliff," the nation suffers.
Schultz also noted the importance of the country coming together to show support for any event or cause. He specifically referenced the outpouring of camaraderie in wake of the Sandy Hook Elementary School shooting where 26 children and adults were killed, included Starbucks employee Lauren Rousseau.
This is not the first time Schultz decided to take a political stance. Back in 2011, he urged company CEO's to boycott donations to U.S. political campaigns with the hopes of encouraging leaders to solve the growing budget defiicit.
