Walmart is planning on bringing deals on the items consumers want to stores as early as Nov. 1 this year in the lead-up to Black Friday and the heart of the holiday shopping season.

The company has announced all of their plans for the holiday season in a press release, revealing discounts and deals they will be offering to their customers as a way to entice them into stores, and promising new ways to keep customers happy while they shop.

"We are listening to our customers and looking for ways to simplify their busy lives," Judith McKenna, Walmart's Chief Operating Officer said in the release. "Whether our customers are checking items off their grocery lists or their kids' holiday lists, we want to make their shopping experiences easy and fun. This includes having clean, fast and friendly stores, an easier check-out experience and enabling customers to shop seamlessly through services like Pickup."

Among deals and offers the company will be having are some exclusive toys, a range of ugly Christmas sweaters, thousands of rollbacks on hot items, and even a new Roku 32" HDTV for $125 all throughout the months of November and December-the same price the TV went for during their Black Friday sale last year. In addition, starting on Nov. 1, Walmart.com will feature a top 20 list of items to help customers with finding exclusive offers, great prices and products they would never expect to find at Walmart.

"I can't remember another year when I've been this excited about the merchandise we are offering customers," Steve Bratspies, chief merchandising officer for the company said. "it's not just about one category or one item. Our whole store is going to be stocked with new, exciting items from hot toys to new electronics available at the best prices. We will win the season on price, from the first weekend in November to Black Friday and Cyber Monday and through those final weeks in December."

In addition, the company will be introducing their new Holiday Helpers on Nov,. 4, who will help customers get through the checkout process faster, by helping customers find the shortest lines, open registers as needed, and grab items customers forgot, as well as have candy canes and smiles for a joyful experience. During peak times, the stores will also see an increased number of Helpers.

The stores will also be transformed into Winter Wonderlands, with more than 150,000 planned demos and visits from Santa, who is scheduled to make 23,000 appearances throughout the season.

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Black Friday 2016