The new look of Toblerone chocolate may lead to a rally of angry chocolate lovers worldwide in front Mondelez International, Inc. Factory, or maybe not as violent as the reactions of some democrat supporters upon President-elect Trump's winning on the recent US Election. But why the sudden change on the perfectly triangular-shaped chocolate that has been there to satisfy the sweet tooth since 1908? Economy, Brexit decisions and inflation on product's ingredients cost were the reason for the Swiss chocolate bar to shrink and have big spaces in between, something that the children of this time and age may feel like being robbed of history.

Toblerone's physical appearance, weight, and size is not entirely a Brexit drawback, as some products like Tropicana, Cadbury, Mars and Snickers bar have also been under the "shrinkflation" condition. In a recent report from BBC, Cocoa ingredient has been giving problems to companies due to its high cost with the weakening of pounds. UK chocolate companies will be having a tough time as they are faced as to "who" will pay for the increase in product ingredient, which has prompted them to decrease the product but still maintaining the price.

The decision was recently reported by National Post on a Facebook post by Toblerone to explain what had happened to their product. The company wrote that they were faced with a dilemma on choosing between changing the shape of the bar or increasing the price and ended up opting for the former choice to still make the product affordable without compromising the quality of their product. It is contradicting in a sense that the "quality" they are talking about was already compromised and the "great value" they want to maintain was already shortened just like their signature bar of 400g to 360g with only 11 peaks from the normal 15 peaks.

Although Toblerone is not the only product to undergo the said "shrinkflation", the bad news is that it will be everywhere, from food products, fresh produce, household products, grocery products. The least thing Mondelez International, Inc. can do is be downright practical and face the risk, for the Toblerone company believes that all the disappointments will then pass, after a bite of their chocolate bar.