A reportedly angry car owner from Qingdao, in Shandong Province, China, hired three men to destroy his Maserati Quattroporte worth $423,000 in public on May 14.

The man, reportedly destroyed his car in front of a local Maserati dealer to protest for "bad service. He allegedly has a long standing conflict with the dealer and an insurance company over maintenance costs, according to a report from Car News China.

In a video posted on YouTube, the man (reportedly wearing a black shirt) and three others are seen smashing the black car with big hammers, breaking its windows, headlights and all other body parts as people watch stunned in the street and take photographs and videos.

The incident happened at 10:30 a.m. local time reportedly, to coincide with the local Qingdao International Auto Show. The owner, who goes with the nick name Wang, allegedly announced his intentions to several journalists to secure the biggest media coverage possible.

According to Car News China, the car owner started to have conflicts with the dealer in 2011 when they clashed about repair costs and the quality of some replaced parts.

Maserati's local dealer, reportedly replaced a broken part with another used part and not with a new one and charged $390 for the service (as if it was a new part), according Xinhua News agency.

The car's insurance company backed Maserati's dealer and the conflict continued since then with complains and response letter going back and forth between the three, notes Car News China.

This is not the first case of a luxury car being smashed in China. In March 16, 2011, the operator of a construction material market who owned a Lamborghini Gallardo, hired workers to smash his car outside the construction material market in Qingdao, Shandong province. According to local media reports, the second-hand vehicle;s engine failed just one month after it was bought and after several disputes with the auto company about maintenance issues, he decided to destroy the $289,123 car in protest.

A similar incident took place back in 2001, when Chinese car owner Wang Sheng and a friend smashed his Mercedes BenzSLK230 cabriolet in Wuhan city, capital of Hubei province, to protest what he said was poor service and maintenance problems, Reuters reports.