She's Got The Juice: Rihanna Reportedly Launching Lingerie Brand Amid Success Of Fenty
On the heels of the success of her Fenty cosmetic line, it only makes sense for Rihanna to follow it up with another brand.
Word is Rihanna is getting ready to launch her own lingerie line.
Rih Rih's Next Major Move
Rihanna has reportedly inked a deal with TechStyle Fashion Group (which many fans know as its former name, JustFab Inc.) for the nightwear brand. The line has been in the works for a little over a year. The group has gone as far as creating samples.
It looks like partnering with Rihanna could be a win for both parties as TechStyle is said to be gearing up to start the process for an initial public offering sooner than later.
Also, the company could use a bit of positive publicity considering that one of its companies, Fabletics, was hit with backlash. Fans once claimed that memberships to Fabletics were nearly impossible to get rid of after they were duped into signing up to begin with. They also said they experienced unexpected and unauthorized fees. The company responded by changing its cancellation process and boosting its customer service experience.
She's Got A Passion For Fashion
This is just one of a handful of Rihanna’s fashion features. Her makeup line, Fenty, is reportedly beating out its competition since it launched in 2017. She has come a long way since her first fashion project that she signed on to with Armani back in 2011.
Two years later she showed fans what she was really working on when she debuted her women’s spring fashion line at London Fashion Week. It was for her River Island brand that she worked on with famous stylist Adam Selman.
On top of that, she has also worked with Stance and Manolo Blahnik and had one of her most notable collaborations with Dior. Her partnership with the latter brand made history as she was named the first-ever African-American woman to be the face of the brand.
Let’s not forget she also was named the creative director of Puma in 2014. Two years later she presented her first clothing line with Puma at New York Fashion Week. She has also taken home the Fashion Icon Award.
Rihanna is now a part of the TechStyle Fashion Group brand which houses other companies such as JustFab, FabKids, Fabletics (co-founded by Kate Hudson), and ShoeDazzle.
As of yet, Rihanna has remained quiet about the partnership.
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