Is Gwen Stefani Launching Her Own Makeup Line?
Gwen Stefani looks set to make every woman's makeup dreams come true. The singer and The Voice judge is reportedly launching her own makeup line.
P8NT Your Face
Stefani has moved to trademark P8NT for her own upcoming line of cosmetics. The line will include a variety of nail polishes, hair dyes, eyeliners, powders, and lipsticks, with the possibility of perfumes, moisturizers, and sunscreens down the line as well.
It's a shrewd move for the ex-No Doubt lead singer, who's now at the height of her success thanks to being one of the judges of the hit reality show The Voice. Stefani is widely known for her slick platinum blond hair and blood red lipstick, a look she's honed over decades in the business.
This isn't her first foray into the world of makeup, however. A few years ago, Stefani partnered with Urban Decay for a well-received capsule collection that includes lipsticks, liners, brow powder, and a blush palette.
The products were named after her popular songs, too, such as "Ex-Girlfriend" and "Rock Steady."
A Labor Of Love
The collaboration took two years of hard work to organize and began the process with Stefani's own makeup bag.
"I went through all my makeup and was like, OK, what are my must-haves? ... What I'm legitimately wearing every day," she said at the time.
The collection includes four different red lipsticks, true to Stefani's cool-girl brand.
"The way you talk, the way you eat, everything you have learned to do, you learn to do it in the right way so you don't mess up the lipstick," she explained.
Stefani actually started out as a makeup artist herself, so her time in the trenches emanates her love of makeup.
"I just truly am passionate about makeup, and I wear it every day, no matter what. When I don't wear makeup, it just doesn't feel right. ... I feel like it's part of who I am that day and who I want to be," she admitted.
Back then, the working mother hinted that she had to cut a lot out because there were just way too many products. Stefani said at the time that the Urban Decay collaboration was just the tip of the iceberg, so it may have been hugely prescient, given her new makeup line.
