New Year, New You: 5 Non-Alcoholic Beverages to Kickoff 2024
Many social events amongst adults are largely centered around wine, beer, liquor, and spirits. However, non-alcoholic drinks are taking the US by storm becoming more and more popular every single day.
With health and wellness taking such a large role in society, one of the fastest-growing trends among Gen Z and millennials includes a sober-curious lifestyle. This means choosing to opt for alternative options other than liquor — but not to be confused with sobriety or abstaining from alcohol altogether.
If you've been considering kicking booze to the curb for good, you're not alone. As of Jan. 16, search insights indicate the views for TikTok hashtags such as #SoberIsSexy has 82.9 million views, #SoberTok has 1.8 billion views, and #Sobriety tops them all at 3.8 billion views.
Drizly, the online liquor delivery platform reported a 76% increase in non-alcoholic beverages in 2022 compared to 2021. Even macro breweries are taking notice, with brands like Heineken, Budweiser, and Busch releasing their own non-alcoholic beverages.
Let's get into some delicious drinks that'll make you happy today and leave you thriving tomorrow — sans the liquor!
1. Curious Elixirs
This brand has been voted "Best Non-alcoholic Drink" by 'The New York Times' for 3 years in a row. Made from organic ingredients, these drinks are crafted with herbs and adaptogens for stress relief and relaxation. The drink boasts of no refined sugar, preservatives, sulfates, or fillers... ever, and are also gluten and caffeine-free.
2. CleanCo. Spirits
This bottle has some serious shelf appeal reminiscent of a classic, quality Tequila. Embrace day drinking in the sun, enjoying all the flavors you'd expect from a full-strength equivalent. CleanCo.'s bundles also include clean beer 4-packs from various flavors such as Crisp Dry, Golden Spiced, Oaky Agave, Amber Oak, and Spiced Apple, which are sugar-free and low-calorie.
This award-winning drink is an alcohol-removed full-flavored bubbly white. Experience hints of lemon, peach, and passion fruit with dry acidity. This fizzy brut won Silver at the San Francisco International Wine Competition and the New York World & Wine Spirits Competition in 2022.
4. Kin Euphorics, Spritzer
Co-founder Bella Hadid approves! This invigorating energizer is gently caffeinated and infused with adaptogens, nootropics, and botanics like Rhodiola Rosea, 5-HTP, and Gaba to keep you bubbling throughout the night without the result of anxiety in the morning.
5. Athletic Brewing Co., Run Wild IPA
This IPA is perfect for craft beer lovers! Brewed with a blend of five Northwestern hops, it's mildly bitter on the palette yet well-balanced by a specialty malt body flavor. This craft brew won Gold at the World Beer Awards in 2022. Enjoy on gameday for maximum results.
