PHILADELPHIA, PENNSYLVANIA - FEBRUARY 17: Republican presidential candidate and former President Donald Trump delivers remarks while introducing a new line of signature shoes at Sneaker Con at the Philadelphia Convention Center on February 17, 2024 in Philadelphia, Pennsylvania. Sneaker Con was founded in 2009 and is one of the oldest events celebrating sneakers, streetwear and urban culture. Trump addressed the event one day after a judge ordered the former president to pay $354 million in his New York civil fraud trial. (Photo by Chip Somodevilla/Getty Images)
The infamous high-top sneakers released by former President Donald Trump experienced an overwhelming response.
The golden sneaker quickly sold out mere hours after its official launch at Sneaker Con in Philadelphia on Saturday.
The shoe, named "The Never Surrender High-Top Sneaker," has made a significant impact, capturing attention and consumer interest. Priced at $399 per pair, these sneakers, along with two additional low-top options, are part of a comprehensive lineup available for purchase on a newly launched website. In addition to the footwear, the collection extends to include a distinctive $99 bottle of "Victory47" perfume and cologne.
"I just want to tell you, I've wanted to do this for a long time," expressed Trump, 77, on Saturday while unveiling the sneaker line.
He continued: "I have some incredible people that work with me on things, and they came up with this, and this is something I've been talking about for 12 years, 13 years, and I think it's gonna be a big success."
PHILADELPHIA, PENNSYLVANIA - FEBRUARY 17: Republican presidential candidate and former President Donald Trump autographs shoes during an event at Sneaker Con at the Philadelphia Convention Center on February 17, 2024 in Philadelphia, Pennsylvania. Trump introduced a new line of signature shoes at the convention one day after a judge ordered the former president to pay $354 million in his New York civil fraud trial. Sneaker Con was founded in 2009 and is one of the oldest events celebrating sneakers, streetwear and urban culture. (Photo by Chip Somodevilla/Getty Images)
A highly exclusive release, the sneaker website limited the availability of the gold shoes to just 1,000 pairs, emphasizing its rarity with the label "Super Limited."
Adding an extra layer of uniqueness, at least 10 of these gold sneakers were "randomly autographed by Trump," as detailed on the website. In addition to the coveted gold edition, Trump introduced two more distinct sneaker models, namely the "T - Red Wave" and the "POTUS 45," each priced at $199, expanding the collection with a diverse range of offerings for enthusiasts.
PHILADELPHIA, PENNSYLVANIA - FEBRUARY 17: Republican presidential candidate and former President Donald Trump introduced his new line of signature shoes at Sneaker Con at the Philadelphia Convention Center on February 17, 2024 in Philadelphia, Pennsylvania. Sneaker Con was founded in 2009 and is one of the oldest events celebrating sneakers, streetwear and urban culture. Trump addressed the event one day after a judge ordered the former president to pay $354 million in his New York civil fraud trial. (Photo by Chip Somodevilla/Getty Images)
(Photo by Chip Somodevilla/Getty Images)) PHILADELPHIA, PENNSYLVANIA - FEBRUARY 17: Republican presidential candidate and former President Donald Trump introduced his new line of signature shoes at Sneaker Con at the Philadelphia Convention Center on February 17, 2024 in Philadelphia, Pennsylvania. Sneaker Con was founded in 2009 and is one of the oldest events celebrating sneakers, streetwear and urban culture. Trump addressed the event one day after a judge ordered the former president to pay $354 million in his New York civil fraud trial.
According to the website, the products, including the Trump Sneakers, are officially recognized as "registered trademarks and/or trademarks of CIC Ventures LLC." It is explicitly emphasized that these shoes are neither designed, manufactured, distributed, nor sold by Donald J. Trump, The Trump Organization, or any of their respective affiliates or principals. The use of the Trump name, image, and likeness is conducted under a license agreement by 45Footwear, LLC, providing transparency and clarification regarding the ownership and production of the products.
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