Michelle Obama Makes Big Business Moves Amid Calls To Replace Biden In Elections 2024
Michelle Obama has been busy making big business moves as calls grow for her to enter the 2024 presidential race and replace Joe Biden as the Democratic Party's nominee.
On Tuesday, Obama announced that PLEZi Nutrition, the public benefit company she co-founded, is partnering with Stephen Curry and his wife Ayesha Curry.
In a statement, the former first lady said PLEZi and the Currys have decided to team up to "inspire the next generation toward healthier choices."
"We're so excited to welcome Stephen and Ayesha Curry to the PLEZi Nutrition family," Obama said in a press release.
"They are true role models," she continued. "They're extraordinary at what they do and how they go about their work -- with creativity, integrity, and a whole lot of fun. Their commitment to bettering the lives of children and their dedication to promoting healthy lifestyles align perfectly with our vision for PLEZi Nutrition."
PLEZi Nutrition offers drinks and juice boxes that boast up to 75% less sugar than many juices and sodas available on the market.
The company said it aims to create "higher standards" for how food and beverages are made and marketed to children in the U.S., according to its website.
Read also: Michelle Obama Would Beat Trump In 2024 Elections By 11 Points; Everyone Else Would Lose: New Poll
Like Obama, Curry and his wife are longtime advocates for nutrition, physical activity and healthy eating.
The Currys co-founded the Eat. Learn. Play., a foundation that supports children's well-being "through access to nutritious meals, quality reading resources and opportunities to play and be active," according to its website.
Obama's media company, Higher Ground, also announced a new hiring Tuesday in the wake of the expansion of its collaboration with Netflix.
Higher Ground -- which Michelle co-founded with her husband, former President Barack Obama -- hired Jessie Dicovitsky as head of television, Deadline reported.
Dicovitsky, who previously worked for Showtime and Paramount+, will help "build out a comprehensive television production arm" for the Obamas' company.
Last month, Higher Ground signed a multi-year first-look deal with Netflix for its movie and TV projects following the success of its film "Leave the World Behind."
The new developments came as fans of the former first lady continue to call on her to join the 2024 presidential race following Biden's shaky debate performance and speculations of mental decline.
A survey conducted following Biden's June 27 debate with Donald Trump found that Michelle would win a hypothetical matchup with the Republican presidential nominee.
However, Michelle has repeatedly said that she does not plan to ever run for president.
