'Revenge' Cast Member Amber Valletta Covers Editorialist & Dishes On Her New Fashion Venture
Model-turned-actress Amber Valletta, who is looking better than ever at 40, attempts to change the way people shop with Master & Muse.
The Revenge star is on the cover of the Editorialist's holiday 2014 digital issue where she dished about her new venture. The online store aims to bridge "the gap between cutting-edge fashion and mindful manufacturing" for fashionistas who "want to buy better."
"I grew up on my grandparents' farm, so I knew about environmentalism even before it was a hot topic and I always had a strong connection to the world around me," the Oklahoma native told the magazine. "I also saw that there was a disconnect in our industry between producing things not just responsibly to the environment, but also to people, and paying people fairly. So when I started to think about my next steps and building a brand, I decided that it needed to match my beliefs. So I began researching to see if there were any brands that were like-minded."
Valletta, who has covered Vogue magazine more than 16 times, worked with three dozen designers on the project, including Vivienne Westwood, Clare Vivier and Organic by John Patrick. All of them share her belief that consumers should avoid disposable, poorly-made pieces of clothing and shop for better and everlasting ones.
"We're just buying stuff-and with no thought. We think that cheap t-shirt is the answer because we got a good deal, but ultimately, there's a price we're going to pay somewhere along the way," she said.
Read the full story at Editorialist.com.
